Category Archives: Super Bowl

Super Bowl XLIX – Sprint

For those of you who don’t know, a proper Super Bowl commercial takes a lot of time and money to make. We’re talking millions of dollars and months of planning. The Mophie spot I worked on was pitched back in, I want to say, April or May 2014 – a whole 8ish months before it aired. There were months of pre-production, a whole film shoot, and months of post production, revisions and last minute fires to put out.

This, however, was not the case with Sprint. It’s never the case with Sprint… After months of us being told they didn’t want a Super Bowl spot, Sprint’s CEO changed his mind. 7 days before the game.

Those 7 days will live among the craziest 7 days I’ve worked in advertising. We pitched them a few ideas, and eventually settled on one and managed to ship it with one day to spare.

Super Bowl XLIX – Mophie

I always knew working at Deutsch would eventually lead to Super Bowl commercials, they made the best one ever for christ’s sake!

Mophie came to Deutsch with one request – Win the Super Bowl. Sure, why not? They wanted BIG. They wanted EPIC. They wanted Michael Bay and  Roland Emmerich’s love child. So that’s what we gave them.

The only last minute hiccup was Apple not wanting their iPhone’s associated with dying batteries (go figure…). They were cool with it right up until a week before the game. So we had to swap out any resemblance to apple and make the phones generic. Luckily we made it right before the deadline and everything turned out great.