For those of you who don’t know, a proper Super Bowl commercial takes a lot of time and money to make. We’re talking millions of dollars and months of planning. The Mophie spot I worked on was pitched back in, I want to say, April or May 2014 – a whole 8ish months before it aired. There were months of pre-production, a whole film shoot, and months of post production, revisions and last minute fires to put out.
This, however, was not the case with Sprint. It’s never the case with Sprint… After months of us being told they didn’t want a Super Bowl spot, Sprint’s CEO changed his mind. 7 days before the game.
Those 7 days will live among the craziest 7 days I’ve worked in advertising. We pitched them a few ideas, and eventually settled on one and managed to ship it with one day to spare.