I always knew working at Deutsch would eventually lead to Super Bowl commercials, they made the best one ever for christ’s sake!
Mophie came to Deutsch with one request – Win the Super Bowl. Sure, why not? They wanted BIG. They wanted EPIC. They wanted Michael Bay and Roland Emmerich’s love child. So that’s what we gave them.
The only last minute hiccup was Apple not wanting their iPhone’s associated with dying batteries (go figure…). They were cool with it right up until a week before the game. So we had to swap out any resemblance to apple and make the phones generic. Luckily we made it right before the deadline and everything turned out great.