Live Mas

One of the awesome things about working at Deutsch LA is getting to work with their impressive client roster. Volkswagen? Target? Dr. Pepper? I’ll post work with them later. For now I want to talk about my favorite* fast food chain, Taco Bell.

I got to help make these two spots for the launch of their Dollar Cravings Menu, as well as a third spot launching their new mobile app.

First up – the full 30.

The animated 15

And the Mobile App Launch

The mobile app is extra cool because not only did I come up with “Get.The.App”, but was able to stick a little easter egg in there for all you Taco Bell nuts. Did you see it? No? You have no idea what I’m talking about? Okay… A number of months ago Taco Bell ran a campaign making fun of other burger joints that make burritos. It was called #thatsLike. I was lucky enough to illustrate and animate a number of them, one of which is in the spot. Hmm… maybe I’ll write about that project next…

Shoot, while I’m at it… I animated the end card on this guy, too.

*no joke though, TB really is my favorite fast food place despite living next door to a McDonalds for the last seven years. Seriously… it’s weird. Three moves, 2 states, and I’m still next to those damn golden arches.