The next bit of the TruTV rebrand was to provide some animated examples of their logo. The cited TBS and NBC as their inspiration. I was quite familiar with TBS’ branding, having loved their fun playful design that matches perfectly with their tag Very Funny. However, I was a bit concerned as to how that would translate over to TruTV’s more serious shows like Cops or even Police POV. Fortunately their love of NCB’s branding somewhat helped smooth out the spectrum of seriousness they wanted.
I first went with Wipeout, being far more familiar with that show than any other on their network. I mean, who doesn’t love a good hidden foam door to the face? I’m sure I’m not alone when I say my favorite obstacles are the Big Red Balls. Naturally, I made them part of my first treatment.
Next up was the more daunting task of tackling a serious show, like Police POV. I’d never seen that program before, but after watching a few clips I got the gist. We played around with a bunch of ideas at the studio, but everything kept coming back to seeing the TruTV logo in a line up. So we ran with it, throwing in a Police POV style camera, and here’s what we got.