One of the awesome things about working at Deutsch LA is getting to work with their impressive client roster. Volkswagen? Target? Dr. Pepper? I’ll post work with them later. For now I want to talk about my favorite* fast food chain, Taco Bell.
I got to help make these two spots for the launch of their Dollar Cravings Menu, as well as a third spot launching their new mobile app.
First up – the full 30.
The animated 15
And the Mobile App Launch
The mobile app is extra cool because not only did I come up with “Get.The.App”, but was able to stick a little easter egg in there for all you Taco Bell nuts. Did you see it? No? You have no idea what I’m talking about? Okay… A number of months ago Taco Bell ran a campaign making fun of other burger joints that make burritos. It was called #thatsLike. I was lucky enough to illustrate and animate a number of them, one of which is in the spot. Hmm… maybe I’ll write about that project next…
Shoot, while I’m at it… I animated the end card on this guy, too.
*no joke though, TB really is my favorite fast food place despite living next door to a McDonalds for the last seven years. Seriously… it’s weird. Three moves, 2 states, and I’m still next to those damn golden arches.
Some people marry while others, well, play house. Either way, sometimes things don’t turn out as planned which is what this show is about.
Bravo came knocking and my team at Monkeyhead created this cool open, as well as all the on air graphics, for their new show, Untying the Knot.
Here’s a little write up about the process.
This project had a bit of everything. We shot the doll house and all the props practically, while adding the hero dolls in post. And speaking of the hero dolls… I had a bit of fun choosing clothing for them, as evident below.
I’ve also included the animatic for your viewing pleasure!
While I may not agree with some of the things Bill Maher says… I’ll totally create the show open for his show. Plus, it’s HBO…HB-freakin-O!
I, along with a few others at Monkeyhead, created a couple of looks for Bill, who was totally involved in the process (how weird is that??). Once he chose a direction I created the show open in C4D.
What was really great about this project was the challenge of making a fully editable show package… in After Effects. I love me some AE, but re-creating that show open – with it’s 3D and reflections – was a pretty big head scratcher. After a lot of trial and error, and some late nights, I cracked the code and figured out a simple and fully editable solution that worked easily enough for their intern to update when necessary.
All in all, it was a pretty fun gig and I’m pleased with the way it turned out.